AR Effect & Content Hybrid Designer

I design viral beauty filters and interactive experiences driven by user behavior.

Resume

Featured Work

AR & Spatial Design

Engineered viral effects using Meta Spark & TikTok Effect House, focusing on spatial proportion and user interaction.

Growth-Hacking Content

Selected as a Meta Bonus Creator, driving over 108M impressions through data-backed viral content strategies.

3D Virtual Commerce

Conceptualized & optimized 3D apparel for the Zepeto metaverse, navigating virtual goods production pipelines.

Viral AR Filter Performance

Identified an unserved audience gap in the AR beauty market where standard filters often overlooked diverse facial structures and unique user needs. Engineered a sophisticated 'Skin-Proportion' hybrid algorithm that seamlessly masks complexion imperfections while meticulously balancing facial harmony based on user data. This inclusive approach resonated deeply, driving organic virality by providing a natural aesthetic previously unavailable on major platforms.

Impressions

Total Organic Reach (Meta)

Captures

3.1M Captures · 900K Shares · 646K Saves

Short-form Content Performance video

Growth-hacked a targeted TikTok channel from a 200-follower baseline to viral milestones without paid media. Achieved this by analyzing user engagement trends, testing visual hooks, and applying data-driven content strategies to optimize watch-time and save ratios.

Views

Single Asset Performance

Saves

Single Asset Performance

VR(Zepeto) 3D Spatial Design

Conceptualized and modeled high-fidelity 3D wearable assets for the Zepeto metaverse. Bridged high-fashion aesthetics with virtual economy constraints using Unity and Blender. Focused on intricate texturing and polygon optimization, demonstrating technical proficiency in the end-to-end pipeline of spatial design and virtual goods production.

Unity 3D

Maya & Blender Modeling

Low-Poly

Asset Optimization

How I Design for Engagement

User Insight

I align on audience psychology, viral trends, and content goals before designing.

Design → Iteration

I build prototypes, test visual logic (e.g., facial proportion, 3D optimization), and refine continuously.

Viral Growth

I launch the asset, track retention algorithms, and leverage data to scale reach.

How I Design for Engagement

User Insight

I align on audience psychology, viral trends, and content goals before designing.

Design → Iteration

I build prototypes, test visual logic (e.g., facial proportion, 3D optimization), and refine continuously.

Viral Growth

I launch the asset, track retention algorithms, and leverage data to scale reach.

How I Design for Engagement

User Insight

I align on audience psychology, viral trends, and content goals before designing.

Design → Iteration

I build prototypes, test visual logic (e.g., facial proportion, 3D optimization), and refine continuously.

Viral Growth

I launch the asset, track retention algorithms, and leverage data to scale reach.

About Me

Shawn Park

ArtCenter College of Design & Caltech exchange. 8 years of cross-functional design experience bridging fine art with technical AR execution.

Z-generation native creator understanding the raw mechanics of viral content.